Fitbit Ace

We were tasked with creating a series of tutorial videos for the Fitbit Ace, a first-of-its-kind smartwatch and fitness tracker made to get kids moving. The device features movement-based games, designed so the more kids move, the further they advance in the game.

The games only work when the user is walking. Great for kids, not for us. We needed to screen record the games in use. The videos required several specific scerarios to showcase - all at different stages of each game. We quickly realized that we actually needed to walk around to get the footage we needed. We plotted several strategies, including hiring an animator to walk around Los Angeles. We ultimately landed on a custom-built rig. We strapped the watch onto this device, which mimicked the movements of a walking person. Our animators were able to “walk” and play the games comfortably while screen recording at their computer.

Working with incredible live action from the Fitbit team, we created kid-friendly tutorial videos that are super easy to understand and capture the playful spirit of the brand. The video was localized in two languages to reach a larger audience, and is featured on all purchase touchpoints and social channels.