
A legacy built on progress.
Client
GoogleProject Type
Explainer videoServices
Scripting, Style development, Storyboards, UX/UI design, AI video, Animation, Compositing, Sound designMasonry was tapped to create a video for the Ads & Commerce team at Google. The goal was to highlight how Google has played a pivotal role in advertising and commerce - positioning them as the disruptive leader in the space over time. The video aired at Austin City Limits in Austin, TX.
Our approach was to show the historical progression of advertising and commerce through the centuries to present day, showcasing the technologies that Google has provided to merchants. By leveraging
AI video with Veo, we generated immersive, period-accurate visuals that would have otherwise been impossible to capture. Our story follows the fictional Lira family, who over centuries run a clothing business. Conceptual UI was developed to further enrich the storytelling.
Inspiring music drives the video - successfully capturing the feeling of struggle, perseverance, and forward progress.


